Websites for barbers and salons

Most clients find a barber or salon through Instagram, Google or a friend. Then they check one more thing before they come in. Can I book? How much is it? Where are you? A good site answers all three on one screen.

Put booking front and center

If you use Square, Booksy, Vagaro or another booking app, link to it at the top of the page. Make it the first thing people see. Clients who can pick a time on their own are a lot more likely to actually show up than clients who have to call and leave a message.

If you take walk ins, say so clearly, along with the hours you take them.

List your services and prices

People want to know what a cut costs before they sit in the chair. List your main services with prices, or at least a starting price. "Fades from $35" is better than nothing. Hiding prices makes people nervous and some will just go somewhere that shows them.

Show your work

Photos of cuts, colors and styles are what sell you. Pull your best ones from Instagram. Keep them recent. If you have a few barbers or stylists, give each one a small section with their photo, what they're known for and a link to book with them.

Cover the small stuff

Address, parking, hours and a phone number. Your cancellation or late policy, if you have one. Whether you take cards or only cash. These are the questions people text you about, so answer them once on the site.

Don't rely on Instagram alone

Instagram is great for showing off your work, but it's not built for finding hours or prices. Your posts get buried and your bio only fits so much. A simple site with your booking link, prices and address does the job Instagram can't, and it shows up when someone searches for a barber near them on Google.

Keep it simple

One page can be enough for a small shop. Booking, prices, photos and location. That's most of what clients need.